Bachelor of Science – Advertising & Marketing Communications
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The advertising and marketing communications degree program will help you develop the creative and strategic skills you need to excel in the advertising or marketing fields. Learn to build effective campaigns through your understanding of consumer behavior, qualitative and quantitative research methods, media planning and buying, and how to best communicate through advertising, public relations, sales promotion, and Internet marketing.
This degree program requires at least two full years of full-time work experience beyond the date of high school graduation or completion.
Ready to take the next step? Start your application today.
This program is offered in collaboration with JWU’s College of Business.
WHAT YOU’LL LEARN
As a student in the BS — Advertising & Marketing Communications degree program, you’ll acquire the ability to:
- Apply the major concepts, skills and values of the advertising industry.
- Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods as required by the advertising industry.
- Use decision-support tools to resolve contemporary business issues using ethical business practices.
- Analyze research and apply critical thinking to identify and recommend appropriate communications-based solutions for client/brand challenges that include traditional, digital and social executions.
- Develop branding and creative strategies for fully integrated campaigns that align with marketing and communications objectives for local, national and global brands.
Why Earn Your Advertising Degree With JWU?
- Benefit from our convenient online format, designed to fit your schedule
- Take advantage of four convenient start dates that allow you to begin when you are ready
- Participate in experiential education, which gives you real-world exposure
- Learn from faculty who are industry experts with years of professional experience
- Prepare for a variety of management and leadership careers in advertising
While pursuing your Advertising & Marketing Communications bachelor’s degree, you’ll take major courses like:
- Advanced Brand Communications
- Creative Concepts and Strategy
- Digital Media Planning
- Marketing Communications
- Media Strategy
- And More
*Some courses may be 16 weeks long.
What Can You Do With This Degree?
Want to explore careers in this field? Through Lightcast’s Career Coach tool, you can browse careers by degree program and get research-backed information on various industries. You can also take an in-depth assessment to determine career suggestions based on your personal interests.
FOCUS YOUR STUDIES WITH A MINOR
To complement their degree programs, students may declare a minor in Human Resource Management.
Be sure to ask us how you can incorporate an HR minor into your studies!
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