Fashion Merchandising & Retailing
While they share similar career paths, the differences between fashion merchandising and retail marketing, or retailing, are important to know when considering a position in either field. They share common education and needs, and both are, in essence, a type of salesperson or procurement specialist. The similarities, however, end there. Features, tasks, and even career opportunities for fashion merchandising differ greatly from retail. When you dig into it, they are unique from each other.
What’s the Difference?
Earlier this month, Dressbarn, a women’s clothing retailer, announced that it would be closing all 650 of its stores after almost 60 years. Though the retailer did not list a timeline for its closure, the announcement came as a shock to shoppers who enjoy the company’s products. It did not, however, shock those who understand the modern retail and business marketplace.
Fine-tune your fashion management skills and learn to lead in a fast-paced industry with a Master of Business Administration — Global Fashion Merchandising and Management degree!
This online MBA program offered through Johnson & Wales University combines advanced business skills and specific knowledge of the global fashion industry.
During this online fashion graduate program, you'll develop expertise in areas such as sustainability, merchandise management, consumer behavior, production and manufacturing, and marketing and retailing of textiles and materials.
In the fast-paced fashion industry, it is critical that upcoming employees have the ability to think outside of the box when it comes to visual merchandising and fashion marketing.
Who: Laura Egeln, PhD, is a professor in the College of Business at Johnson & Wales University Charlotte, as well as an online faculty member.
Article: “Fashion Isn’t Ready for a Trade War” from The Business of Fashion
Agree or Disagree with Article: Agree
“What’s in a brand name?”
Recently the fashion industry was devastated by the passing of fashion designer Kate Spade. The story of her designs, line, and company is an amazing example of branding done right. Of hearing of her passing, many women said they felt like she was their friend, like they knew her personally because they were so connected with the products that carried her name.
In order to survive today’s “retail apocalypse,” merchants must reevaluate how they’re running their businesses.
It’s a sad day for kids and grown-up kids alike.
Fashion careers are not limited to designing the latest trends. In fact, the retail industry is vast, and a degree in Fashion Merchandising & Retailing can position you for a variety of marketing, managerial, and executive positions.