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Marketing & Advertising

Renee Riva addresses JWU students at 24/7: The Total Fan Experience
Renee Riva addresses JWU students at 24/7: The Total Fan Experience
April 26th, 2022
by Nicholas Williams

Johnson & Wales University’s Partnership With Delaware North’s Boston Bruins/TD Garden Highlighted In Providence Business News

Providence Business News featured Johnson & Wales University’s (JWU) educational collaboration with Delaware North, TD Garden, and the Boston Bruins in the latest industry round table article. The feature expounds our partnership with all three organizations to offer undergraduate JWU students experiential education opportunities involving hands-on work at TD Garden and the Boston Bruins.

  • Read more about Johnson & Wales University’s Partnership With Delaware North’s Boston Bruins/TD Garden Highlighted In Providence Business News

Marketing

Emphasize your education in digital marketing or creative advertising with a minor in marketing.

Develop additional insight into the world of marketing with a minor. Our marketing minor provides students with an understanding of how successful organizations create and communicate value throughout the customer experience. A minor in marketing complements many of the current undergraduate degree offerings at Johnson & Wales University and provides expanded career opportunities for graduates. 

  • Read more about Marketing

Marketing

Marketers embrace strategy, creativity, and analytics to create and deliver value propositions for businesses. With an MBA in Marketing from Johnson & Wales University, you’ll develop your leadership and business skills to excel in your career in marketing.

  • Read more about Marketing
digital marketing trends 2022
digital marketing trends 2022
February 10th, 2022
by Kelsey Lima

12 Digital Marketing Trends That Will Be Big in 2022

Digital marketing continues to evolve — not only year to year, but month to month. Marketers understand the art and science of adapting to change, but staying proactive on forecasts and trends reduces potential disruption and stress.

Let’s review 12 digital marketing trends you should consider in 2022.

  • Read more about 12 Digital Marketing Trends That Will Be Big in 2022
people at a food truck
people at a food truck
December 13th, 2021
by JWU

Your Guide to Creating a Strong Food Truck Marketing Plan

Whether you’re scrolling through Instagram or venturing into your local city, you’re likely to have heard of, walked by, or even frequented a food truck establishment.  According to the Census Bureau, the number of operable food trucks in the United States doubled from 2013 to 2018 with expected growth well into the future.

  • Read more about Your Guide to Creating a Strong Food Truck Marketing Plan
essential marketing skills
essential marketing skills
August 30th, 2021
by JWU

12 Essential Marketing Skills to Develop to Stand Out in a Competitive Field

A mix of hard and soft skills is necessary to succeed in marketing. While many people prioritize technical capabilities, they tend to neglect essentials such as written communication, teamwork, and creativity. These are just as important and can provide a significant edge whether seeking that first entry-level job or gunning for a promotion.

  • Read more about 12 Essential Marketing Skills to Develop to Stand Out in a Competitive Field
iOS changes Facebook advertising
iOS changes Facebook advertising
June 8th, 2021
by JWU

iOS 14 Changes & Facebook Advertising: Bracing for a Seismic Shift in Digital Marketing

There's a lot to love about the new Apple operating system iOS 14. From the app library to the redesigned home screen, enthusiasts are already in awe of this update.

Perhaps the most noteworthy upgrade, however, centers around the concept of digital privacy. Long a leader in this regard, Apple has upped the ante with both iOS 14 changes and the update known as 14.5. These add new notifications to improve transparency.

  • Read more about iOS 14 Changes & Facebook Advertising: Bracing for a Seismic Shift in Digital Marketing
building personal brand with facebook
building personal brand with facebook
May 18th, 2021
by JWU

Building Your Personal Brand With Facebook

Creating your individual brand is a way to differentiate yourself from all of the other people in your industry. Unlike a resume, your personal brand is a fluid thing that grows with you as your career grows, potentially attracting both clients and employers. While a resume or job application can get lost amidst a sea of job seekers, a good personal brand can help you stand out and even have employers and clients seek you out, rather than you having to look for them.

  • Read more about Building Your Personal Brand With Facebook
woman on Instagram
woman on Instagram
May 3rd, 2021
by JWU

7 Tips for Building Your Personal Brand on Instagram

With so many social media platform options out there, it can be difficult to know where to spend your time. When it comes to building your personal brand and increasing enagement, Instagram is one place you will want to seriously consider.

  • Read more about 7 Tips for Building Your Personal Brand on Instagram
man on twitter
man on twitter
May 3rd, 2021
by JWU

Why You Should be Building Your Personal Brand with Twitter

There are so many places to keep up within the digital world of social media. Facebook, TikTok, LinkedIn, Instagram, Twitter, Snapchat—these are just a few of the platforms that you can use to establish your personal brand. Building a personal brand can help young entrepreneurs and professionals make a mark in the world.

  • Read more about Why You Should be Building Your Personal Brand with Twitter

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Student Success Stories
"The program has been great! I work full-time and complete my courses each semester without hassle."
  • Read more about Testimonial - Shanelle Groce - MBA
Shanelle Groce
Shanelle Groce 17 MBA
"So far, I am blessed to have had very understanding and gracious instructors who have worked around my sometimes hectic work schedule."
  • Read more about Testimonial - Theresa Chance - Marketing
Theresa Chance
Theresa Chance 18 BS - Marketing
"They have an amazing reputation and produce world-class employees that are fitted with the right education to lead the workforce."
  • Read more about Testimonial - Kyle Fuller - MBA – Hospitality Management
Kyle Fuller
Kyle Fuller 17 MBA - Hospitality Management
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