Providence Business News featured Johnson & Wales University’s (JWU) educational collaboration with Delaware North, TD Garden, and the Boston Bruins in the latest industry round table article. The feature expounds our partnership with all three organizations to offer undergraduate JWU students experiential education opportunities involving hands-on work at TD Garden and the Boston Bruins.

Digital marketing continues to evolve — not only year to year, but month to month. Marketers understand the art and science of adapting to change, but staying proactive on forecasts and trends reduces potential disruption and stress.

Let’s review 12 digital marketing trends you should consider in 2022.

Whether you’re scrolling through Instagram or venturing into your local city, you’re likely to have heard of, walked by, or even frequented a food truck establishment.  According to the Census Bureau, the number of operable food trucks in the United States doubled from 2013 to 2018 with expected growth well into the future.

A mix of hard and soft skills is necessary to succeed in marketing. While many people prioritize technical capabilities, they tend to neglect essentials such as written communication, teamwork, and creativity. These are just as important and can provide a significant edge whether seeking that first entry-level job or gunning for a promotion.

There's a lot to love about the new Apple operating system iOS 14. From the app library to the redesigned home screen, enthusiasts are already in awe of this update.

Perhaps the most noteworthy upgrade, however, centers around the concept of digital privacy. Long a leader in this regard, Apple has upped the ante with both iOS 14 changes and the update known as 14.5. These add new notifications to improve transparency.

Creating your individual brand is a way to differentiate yourself from all of the other people in your industry. Unlike a resume, your personal brand is a fluid thing that grows with you as your career grows, potentially attracting both clients and employers. While a resume or job application can get lost amidst a sea of job seekers, a good personal brand can help you stand out and even have employers and clients seek you out, rather than you having to look for them.

With so many social media platform options out there, it can be difficult to know where to spend your time. When it comes to building your personal brand and increasing enagement, Instagram is one place you will want to seriously consider.

There are so many places to keep up within the digital world of social media. Facebook, TikTok, LinkedIn, Instagram, Twitter, Snapchat—these are just a few of the platforms that you can use to establish your personal brand. Building a personal brand can help young entrepreneurs and professionals make a mark in the world.