The Super Bowl is an unofficial national holiday that showcases all aspects of the sports, entertainment, and event management industry. It shines a spotlight on the very best the industry has to offer—making it much more than just a football game.
Super Bowl LII is on February 4, 2018, and will decide the champion for the 2017 season of the National Football League (NFL) at U.S. Bank Stadium in Minneapolis, Minnesota. The Philadelphia Eagles, National Football Conference (NFC) champions will play the New England Patriots, champions of the American Football Conference (AFC). The Patriots are competing for their sixth Super Bowl championship since the 2001 season, their second straight title, and third in the last four years. They are attempting to establish themselves as one of the greatest dynasties in sports history. The Eagles are making their second Super Bowl appearance and are still looking for their first win in franchise history.
Last year, according to Nielsen ratings, an audience of more than 111.3 million viewers watched the New England Patriots defeat the Atlanta Falcons 34-28 in the first-ever over-time game. That makes Super Bowl LI the fifth most-watched TV broadcast in history. Expectations are that the number will grow this year as, in addition to the game, recording artist P!nk will sing the National Anthem and Justin Timberlake will be headlining the halftime show. In addition, the much anticipated television advertisements will keep fans glued to their sets during time outs.
The Super Bowl has evolved from a championship game to a weeklong mega-event featuring concerts, festivals, and local events sponsored by the Super Bowl Host Committee—such as cross-country skiing, skijoring, fat-tire bicycle racing, and snow tubing. There will even be a snowmobile stunt show. The NFL will present the Super Bowl Experience, the NFL's interactive theme park, at the Minneapolis Convention Center. Fans of all ages will be able to experience the NFL in virtual reality, meet NFL players and get free autographs, see the Vince Lombardi Trophy, and of course, purchase exclusive NFL merchandise.
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