If you’re looking for a relatively easy and interesting way to market your product or company to the public, look no further than your computer screen. For many, social media has become a way of life. For marketers, it has become a crucial and necessary part of the job.
There are many platforms to choose from — and all are important in their own unique ways — but one of the most influential social platforms of our time is Twitter. With a short, 140-character-long “tweet,” you can build up your brand, cultivate a following, and push people toward your company’s website.
Making the most out of your Twitter profile is important from a business standpoint. It’s also an easy way to connect with those who are directly impacted by your brand.
Here are five easy ways to attract a following a Twitter — plus one important bonus tip!
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1. Fill out your profile.
When you set up your Twitter account, you’ll be asked to provide an email and choose a Twitter handle. Choose a handle as close as possible to your business or professional name for easy recognition. Make sure to add your name, website link, bio, photo and logo, and a line or two regarding what you plan to tweet about to your profile. This will help your followers — and anyone who comes across your profile — understand more about you.
2. Follow me? I’ll follow back.
Looking for followers? Find your friends and business associates and follow them — most will follow you back. Make sure to follow companies and professionals you respect. Smaller ventures will likely follow you, and you may pick up some of their followers, too. Don’t forget to follow back!
3. Promote your Twitter handle.
Your Twitter handle will be @YourTwitterName. When it comes time to update any of your marketing material (business cards, letterhead, brochures, etc.) don’t forget to add it in. Add it to your email signature, too!
4. Use a widget.
Twitter, and other online social media platforms, offer widgets that allow you to pull your feeds onto your web page. Don’t be afraid to showcase your tweets!
If you see a tweet from someone you think would be work sharing, you can retweet it. This will share that person’s tweet on your timeline and with your followers if that person’s profile is public. If that person isn’t currently your follower, retweeting them is a good way to make yourself noticed. But — be careful not to overdo the retweets!
Bonus tip: Avoid constant self-promotion.
Focus 80 to 90-percent of your tweets on sharing information with your followers. Post interesting and pertinent article links, tips, photos, quotes, buzz, and general information; all of this can be helpful to you. Remember that by offering tips and how-to information, you can “advertise” your expertise and demonstrate your knowledge. The amount of time you spend singing your own praises should take up no more than 10 to 20-percent of your posts.
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