With the marketing industry turning more towards digital day by day, Johnson & Wales University has taken the initiative to make sure students are well prepared for changing business needs that demand smart, savvy, and skilled social media managers. The JWU Online BS – Digital Marketing & Social Media bachelor’s degree program was designed through the collaboration of the College of Engineering & Design and the College of Business to bring the necessary technological skills into the business and marketing industries.

What do Digital Marketing & Social Media Students Study?

Students will explore the use and knowledge of technology in the marketing industry, while learning how to collect and analyze social media analytics and data. Students will learn how to become data-driven problem solvers in the social media and digital marketing industries.

While pursuing your online degree in Digital Marketing & Social Media, you will take major courses like:

• Digital Media Planning
• Search Engine Marketing
• Data-Driven Marketing
• Social Media Marketing
• Marketing Analytics
• And More

Plus, in your junior year, you’ll have the opportunity to enroll in the Accelerated Master’s degree program, which allows you to take both undergraduate and graduate courses in your senior year, leading to a Data Analytics master’s degree.

What Career Opportunities are Available to Digital Marketing & Social Media Graduates?

Graduates of our Digital Marketing & Social Media bachelor’s degree will acquire skills such as data collection and analytics, search engine marketing, digital advertising, and more preparing them for careers in their field such as:

• Social media strategist
• Digital media specialist
• Social media manager
• Content marketing manager

Want to learn more about earning your Digital Marketing & Social Media bachelor’s degree with Johnson & Wales University’s College of Online Education? For more information complete the “Request Info” form on this page or call 855-JWU-1881.