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JWU Online > Blog > BS Digital Marketing & Social Media Degree: A Closer Look
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BS Digital Marketing & Social Media Degree: A Closer Look

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BS Digital Marketing & Social Media Degree: A Closer Look

May 23rd, 2018
by Emma Ruben
digital marketing and advertising
Image Attribution: 
Carlos Muza
digital marketing and advertising

With the marketing industry turning more towards digital day by day, Johnson & Wales University has taken the initiative to make sure students are well prepared for changing business needs that demand smart, savvy, and skilled social media managers. The JWU Online BS – Digital Marketing & Social Media bachelor’s degree program was designed through the collaboration of the College of Engineering & Design and the College of Business to bring the necessary technological skills into the business and marketing industries.

What Courses do Digital Marketing & Social Media Students Take?

Students will explore the use and knowledge of technology in the marketing industry, while learning how to collect and analyze social media analytics and data. Students will learn how to become data-driven problem solvers in the social media and digital marketing industries.

While pursuing your online degree in Digital Marketing & Social Media, you will take major courses like:

  • Digital Media Planning
  • Search Engine Marketing
  • Data-Driven Marketing
  • Social Media Marketing
  • Marketing Analytics
  • Content Management Systems 
  • Marketing Research
  • Spreadsheets for Data Analytics 
  • Screen Design and Coding
  • Introduction to Digital/Social/Mobile Media
  • And More

Plus, in your junior year, you’ll have the opportunity to enroll in the Accelerated Master’s degree program, which allows you to take both undergraduate and graduate courses in your senior year, leading to a Data Analytics master’s degree.

What Career Opportunities are Available to Digital Marketing & Social Media Graduates?

Graduates of our Digital Marketing & Social Media bachelor’s degree will acquire skills such as data collection and analytics, search engine marketing, digital advertising, and more preparing them for careers in their field such as:

  • Social media strategist
  • Digital media specialist
  • Social media manager
  • Content marketing manager
  • SEO specialist
  • Email marketing specialist 
  • Marketing manager
  • Copywriter
  • PPC specialist/manager 

Want to learn more about earning your Digital Marketing & Social Media bachelor’s degree with Johnson & Wales University’s College of Online Education? For more information complete the “Request Info” form on this page or call 855-JWU-1881.

Blog Categories: 
Marketing & Advertising
Student Advice
May 23rd, 2018
by Emma Ruben
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AuthorEmma Ruben
Emma joined the Johnson & Wales University College of Online Education as a student assistant in March 2018. After trading the sandy beaches of California for the fresh New England air, she realized her passion for community and communication. You might see her wearing a penguin backpack or a watermelon fanny pack. She enjoys exploring the outside world, drinking green tea, and petting dogs.
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