Last month, Google announced that it had released a “broad core algorithm update” that would possibly influence how some websites appear in search results. In a tweet, the company said, “There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”
"Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year...."
In short, this update could impact how a company’s content is being seen by searchers—and that is alarming to some SEO and marketing professionals. Here’s what you need to know about this update:
- This wasn’t a typical Google algorithm update.
The company acknowledged the core algorithm update and noted that they only release these types of updates a few times a year. Considering that they make daily general algorithm changes to improve results, this core update could be considered rare for Google.
- The update was focused on “under-rewarded” pages.
According to Google, the update was intended to benefit web pages that didn’t receive as much search result recognition. As a result, other pages might notice a drop in their search rankings.
- The best way to improve your rankings going forward is to create stellar content.
Google was very straightforward about the change and said there is “no fix for pages that perform less well.” Really, the only way to make improvements, according to the company, is to “remain focused on building great content.” If you create things people want to read, watch, and engage with, over time you could see your site improve among the rankings.
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