What does country singing sensation Carrie Underwood have in common with the newest generation entering the workforce?
She’s a millennial—and she has a keen sense of this generation’s definition of success: “Successful people have a social responsibility to make the world a better place and not just take from it.“
The buzzwords “corporate social responsibility,” “philanthropy,” and “charitable giving” are thrown around in classrooms and corporations. But they especially resonate with millennials, who are emerging during the height of globalization, economic viability, and technological veracity.
How Can Millennials Make an Impact?
This generation represents a major force field of savvy, wit, and technological wealth. In addition, it’s no secret that they are part of a major nationwide movement, which advocates for social and environmental causes while supporting brands loyal to social responsibility.
But as new entrants into the job market, most millennials will understandably commence their careers on the ground level. While these positions may not be the crown jewel, they set the tone for inevitable experience and greater opportunity.
Here are some key differentiators that millennials bring to their workplaces:
1. They understand social networks and are adept at capitalizing on their power.
Millennials are highly motivated and thrive on social engagement, as witnessed by viral campaigns running rampant across social media. They have the power to engage business leaders and expect transparency in return.
2. They are financially thrifty and money wise. This generation will undoubtedly be sculpting the economy with their decisive outlook and prudent spending habits. Millennials differ from previous generations when it comes to buying, spending, investing, and owning. They clench the pulse of technology at their fingertips with an array of high-tech options such iPhones, iPads and smart devices that constantly monitor price comparisons for decision making.
3. They desire environmentally friendly workplaces. Although they are new to their careers, they are poised to revolutionize employers to become environmentally friendly by mandating energy-efficient equipment, biodegradable products, and waste-reducing strategies.
4. They are socially conscious and believe they can make a difference. Don’t be surprised if millennials challenge peers to help with a charitable initiative within the community, such as preparing food at a soup kitchen or spending time at a retirement home. Some may have an energizing passion and opt to raise awareness for worthy causes dealing with the environment, education, or health care issues.
Millennials are poised for change. They enter this new world of employment sharing fresh ideas, while making charitable initiatives more contagious. They create a positive impact that will catapult up the corporate ladder. They will be unique, distinctive, and prudent by planting seeds and giving back to the less fortunate. They understand the urgency, and want to make an impact and be an integral part of the solution.
Now these are lessons we can all learn from, and we can join them in making a difference.
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