To stand out in today's crowded marketplace, effective marketers need to be innovative thinkers and focused strategists who can execute messaging on brand with accuracy. As a result, employers are looking for creative candidates with sharp communications and analytical skills. At Johnson & Wales University, we offer a 100% online bachelor’s degree in marketing that is designed to help students hone their writing skills and develop expertise in various areas, including consumer behavior, marketing analysis, and more.

According to the Bureau of Labor Statistics, “employment of advertising, promotions, and marketing managers is projected to grow nine percent from 2014 to 2024.” Compared to the average, these positions “will continue to be essential for organizations as they seek to maintain and expand their share of the market,” the bureau says.

Interested yet? You should be. Here’s what you need to know about our online degree in marketing and the job opportunities available to grads:

What Do Marketing Students Study?

Students in our online marketing program will study industry trends such as strategic marketing, international marketing, and technology. This degree will help prepare students for careers in various fields, including product development, digital marketing, sales management, consumer insights, social media marketing, and other professional marketing roles.

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Marketers need to be creative, organized, and personable. As a student in this program, you will learn how to communicate effectively to different audiences through professional methods that are required in this industry. You’ll also have the opportunity to analyze research and provide solutions based on industry brands and marketing campaigns.

While pursuing your online degree in marketing, you'll take major courses like:

• Brand Marketing
• Consumer Behavior
• Marketing Research
• International Marketing
• Social Media Marketing

What Career Opportunities are Available to Marketing Grads?

Graduates who hold a bachelor’s degree in marketing are well-poised to begin work in many different areas, including sales, communications, public relations, advertising, social media, research, consulting, and more. In 2014, marketing grads received the most employment opportunities in the advertising and public relations arena, according to the bureau. They were also hired in company management roles and retail.

Students in this online marketing degree program will resolve contemporary business issues using ethical practices, analyze research, and use critical thinking to identify and recommend solutions for marketing challenges. Students will also be given the opportunity to develop branding and marketing strategies that are ethically sound and align with business objectives for local, national, and global brands. These skills, coupled with the rigorous coursework, will prepare graduates to enter the workforce as skilled marketing professionals.

Want to learn more about earning your marketing degree online with JWU College of Online Education?  For more information, complete the “Request Info” form on this page or call 855-JWU-1881.