If you’re looking for a relatively easy and interesting way to market your product or company to the public, look no further than your computer screen. For many, social media has become a way of life. For marketers, it has become a crucial and necessary part of the job.
The professional world has taken notice of our mediated lives. Now more than ever, the media industries have assumed a central role in the global economy. “Synergy” has become a buzzword for all businesses that utilize film, television, and music to market and sell their products across a vast array of platforms, from billboards to blogs. Just as the business world has become more connected to these industries, the very idea of media has transformed the relationships between businesses and their customers.
During a discussion at Johnson & Wales University’s Third Annual Sports/Entertainment/Event Management Leadership Conference in Providence, professional panelist Mia Hall, a speaker and career transition consultant, reminded students that social media is a crucial tool that can be used to gain professional momentum.
“Social media builds your personal brand,” she said.
You probably recall the recent announcement by the founder of the yogurt company Chobani that employees would be given significant shares of the company when it goes public or is sold. This is clearly a win for the workers who helped build the company, but the feel-good (no cost!) story covered by numerous media outlets is also a major win for Chobani.
Can a company survive today without engaging in social media, without posting, tweeting, and otherwise dipping into the live media stream?
For example, despite Apple’s “old- school” approach to marketing, they have had major impact and smashing success in the computer, mobile phone, TV, publishing, and video game industries. When they spend money on advertising, Apple tends to purchase slick magazine ads and TV spots. They also have great presence with their cutting-edge brick-and-mortar stores and Genius Bars in shopping malls.