It’s like in A Christmas Story when Ralphie has finally had enough and wallops Scott Farkus. Like Ralphie, restaurateurs are having to decide how to react to angry customers who turn social media to vent, whether or not it is based in truth. Understandably, their first emotion when encountering this negativity is to lash out. Sometimes they should, and sometimes they should take a breath and consider their options. Here’s what’s happening and what’s not.