On Wednesday, March 13, 2019,  Facebook saw what some are saying was the worst outage the social media network has ever experienced. While Facebook did not immediately confirm what caused the outage, the social network did tweet a short message to its 13.5 million followers stating that experts were looking into the issue.

“We’re focused on working to resolving the issues as soon as possible,” Facebook wrote, “But can confirm that the issue is not related to a DDoS attack.”

If you are a content marketer like me, your career pretty much revolves around creating things for your company. Blog posts (like this one!), social media posts, graphics, eBooks, videos, white papers—the list goes on and on.

Updated January 8, 2019

It's officially 2019—so that means its a great time to look at upcoming social media trends and make a game plan for how to tackle them in the new year. According to a recent report and survey by Hootsuite, marketers should expect five big social media trends this year: 

The world looks a lot different today than it did just ten years ago — and social media gets most of the credit. No matter your opinion of Facebook, Twitter, Instagram, and Snapchat, it's impossible to deny that these platforms have largely shaped the modern digital sphere.

The social media and digital marketing industry is never at a standstill. With the constant changing of technology and online media, the demand for professionals who are specialized in the digital space continues to rise.

During a recent panel discussion at the Johnson & Wales University Providence campus, four digital marketing professionals (and JWU alumni) shared their professional takeaways, including career tips for how a student can succeed in his or her desired industry.

If you’re interested in a well-paying career that lets you dive deep into the secrets of a company, consider a degree in marketing.

According to the Bureau of Labor Statistics, the median salary for a marketing manager in 2017 topped more than $132,000--but that’s not the only great thing about pursuing a career in this field.  

Despite Twitter’s recent crackdown of fake user accounts and the millions of followers that were lost as a result, popstar Katy Perry remains the most followed person on the network.

Have you considered how much television you’ve watched recently? Sure, you might not be sitting down on the couch with the remote control, but you’re more than likely still consuming videos digitally.

In recent years, digital alternatives to traditional TV have become increasingly popular. Between streaming services like Netflix and Hulu, and social networks like Facebook and YouTube, consumers have so many options for how they watch original content.

What’s the biggest skills gap for present-day advertising and marketing professionals? According to Johnson & Wales advertising and marketing communications professor Oscar Chilabato, it is digital marketing.

“The number one void for companies right now, in terms of their marketing and communications departments’ efforts, has been in the digital space,” he said. “Most companies, I would say probably one-third of all companies, are understaffed and underserviced in that space.”

With the marketing industry turning more towards digital day by day, Johnson & Wales University has taken the initiative to make sure students are well prepared for changing business needs that demand smart, savvy, and skilled social media managers. The JWU Online BS – Digital Marketing & Social Media bachelor’s degree program was designed through the collaboration of the College of Engineering & Design and the College of Business to bring the necessary technological skills into the business and marketing industries.