There's a lot to love about the new Apple operating system iOS 14. From the app library to the redesigned home screen, enthusiasts are already in awe of this update.

Perhaps the most noteworthy upgrade, however, centers around the concept of digital privacy. Long a leader in this regard, Apple has upped the ante with both iOS 14 changes and the update known as 14.5. These add new notifications to improve transparency.

Creating your individual brand is a way to differentiate yourself from all of the other people in your industry. Unlike a resume, your personal brand is a fluid thing that grows with you as your career grows, potentially attracting both clients and employers. While a resume or job application can get lost amidst a sea of job seekers, a good personal brand can help you stand out and even have employers and clients seek you out, rather than you having to look for them.

With so many social media platform options out there, it can be difficult to know where to spend your time. When it comes to building your personal brand and increasing enagement, Instagram is one place you will want to seriously consider.

There are so many places to keep up within the digital world of social media. Facebook, TikTok, LinkedIn, Instagram, Twitter, Snapchat—these are just a few of the platforms that you can use to establish your personal brand. Building a personal brand can help young entrepreneurs and professionals make a mark in the world.

In a digital marketing environment dominated by Instagram and Facebook, many companies are reluctant to take on yet another platform. With TikTok, however, the added commitment could prove worthwhile.

Fueled by youth and creativity, this app has caused a whirlwind in the social media sphere, bringing a quirkier, more organic quality to online interactions. Play your cards right, and your TikTok presence could cement your credibility among younger audiences.

The world of work has changed considerably in recent years. Gone are the days of relying solely on your resume to land a job. It's all about building a personal brand in today's marketplace and ensuring you stand out from the crowd.  

Your personal brand can play a critical role in your ability to secure a new position. The problem is traditional methods of finding employment leave you lost in the shuffle, with employers receiving hundreds of resumes and cover letters that all look the same.  

“Personal branding” is a term that has grown in relevance in recent years. But what is it? Personal branding refers to the narrative around how others perceive you based on your area of expertise, personality, influence, experience, and more. With social media giving us a glimpse into the lives of millions of people around us, your presence online becomes the first impression to many and, ultimately, your personal brand.

Did you know that an online portfolio can help showcase your work in a convenient and highly professional way? Whether you’re an advertising professional, designer, or writer, a portfolio can help you carve your path and put your best foot forward. 

If you are building a portfolio website, here are TK things you’ll want to do. 

For decades, marketing has been an ever-evolving industry. That seems to be a constant. Today, with the advent of social media and the continuous development of new digital technology, there are always new marketing techniques and trends for professionals to employ.

Recent graduates and current marketing students should be aware of these marketing trends to watch in 2021:

Social media has made a huge impact on the way we do business and communicate—and it isn’t going anywhere anytime soon. If you are a Millennial or part of Gen Z, then you have probably spent most of your teen-to-adult life using social media platforms, including Twitter, Facebook, LinkedIn, YouTube, Instagram, Snapchat, and Tik Tok. And, while many of the older adults in your life may have once rolled their eyes, being social media savvy is an advantage that can set you apart in today's world.