In the digital media space, technology is constantly changing—impacting business trends and best practices. In order to meet the demands of the industry, Johnson & Wales University has crafted an online BS – Digital Marketing & Social Media program that fosters the growth of future marketing and social media professionals, a population that is currently underrepresented.
Marketing & Advertising
Online marketing is an essential skill for today’s businesses. Yet the online world requires more than just marketing skills. In order to create websites and online marketing products that will be seen, it also requires tech skills and the ability to analyze data. Specifically, search engine optimization, or SEO, is a vital component of any online marketing program.
Instagram is typically seen as a platform for posting photos of smiling people and beautiful oceanside views. But with May being Mental Health Awareness Month, Instagram is harnessing the power of social media to become a platform where people can also be painfully honest and true to themselves—all while being supported by a vast, online community.
For most, social media serves as a personal outlet. For some, it is the cornerstone of business. For everyone, it is a constant presence of rapid-fire updates and information. When scrolling through your feeds, can you tell what is real and what is fake?
On Wednesday, March 13, 2019, Facebook saw what some are saying was the worst outage the social media network has ever experienced. While Facebook did not immediately confirm what caused the outage, the social network did tweet a short message to its 13.5 million followers stating that experts were looking into the issue.
“We’re focused on working to resolving the issues as soon as possible,” Facebook wrote, “But can confirm that the issue is not related to a DDoS attack.”
If you are a content marketer like me, your career pretty much revolves around creating things for your company. Blog posts (like this one!), social media posts, graphics, eBooks, videos, white papers—the list goes on and on.
Updated January 8, 2019
It's officially 2019—so that means its a great time to look at upcoming social media trends and make a game plan for how to tackle them in the new year. According to a recent report and survey by Hootsuite, marketers should expect five big social media trends this year:
The world looks a lot different today than it did just ten years ago — and social media gets most of the credit. No matter your opinion of Facebook, Twitter, Instagram, and Snapchat, it's impossible to deny that these platforms have largely shaped the modern digital sphere.
The social media and digital marketing industry is never at a standstill. With the constant changing of technology and online media, the demand for professionals who are specialized in the digital space continues to rise.
During a recent panel discussion at the Johnson & Wales University Providence campus, four digital marketing professionals (and JWU alumni) shared their professional takeaways, including career tips for how a student can succeed in his or her desired industry.