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Experience. Success.

Marketing & Advertising

smartphone with social media apps, social media pps on phone, social media apps on iPhone, how to improve your social strategy, improve social media strategy
smartphone with social media apps, social media pps on phone, social media apps on iPhone, how to improve your social strategy, improve social media strategy
December 19th, 2018
by Annie Shalvey

Five Ways to Up Your Social Media Strategy in 2019

Updated January 8, 2019

It's officially 2019—so that means its a great time to look at upcoming social media trends and make a game plan for how to tackle them in the new year. According to a recent report and survey by Hootsuite, marketers should expect five big social media trends this year: 

  • Read more about Five Ways to Up Your Social Media Strategy in 2019
smartphone, smartphone with social media apps, snapchat app, instagram app, youtube app, whatsapp app
smartphone, smartphone with social media apps, snapchat app, instagram app, youtube app, whatsapp app
November 29th, 2018
by JWU COE

The Promises of Social Media Marketing

The world looks a lot different today than it did just ten years ago — and social media gets most of the credit. No matter your opinion of Facebook, Twitter, Instagram, and Snapchat, it's impossible to deny that these platforms have largely shaped the modern digital sphere.

  • Read more about The Promises of Social Media Marketing
panel of Johnson & Wales University alumni, JWU alumni panel, students listening to panel of marketers, students listening to JWU alumni panel
panel of Johnson & Wales University alumni, JWU alumni panel, students listening to panel of marketers, students listening to JWU alumni panel
September 28th, 2018
by Emma Ruben

Key Career Tips for Digital Marketing Professionals

The social media and digital marketing industry is never at a standstill. With the constant changing of technology and online media, the demand for professionals who are specialized in the digital space continues to rise.

During a recent panel discussion at the Johnson & Wales University Providence campus, four digital marketing professionals (and JWU alumni) shared their professional takeaways, including career tips for how a student can succeed in his or her desired industry.

  • Read more about Key Career Tips for Digital Marketing Professionals
marketers discussing project, marketers around laptop, office workers team work
marketers discussing project, marketers around laptop, office workers team work
September 7th, 2018
by Annie Shalvey

"Marketing is the ultimate backstage pass" [VIDEO]

If you’re interested in a well-paying career that lets you dive deep into the secrets of a company, consider a degree in marketing.

According to the Bureau of Labor Statistics, the median salary for a marketing manager in 2017 topped more than $132,000--but that’s not the only great thing about pursuing a career in this field.  

  • Read more about "Marketing is the ultimate backstage pass" [VIDEO]
Twitter login on smart phone, person holding smart phone at table, person at coffee shop holding phone, person logging into Twitter
Twitter login on smart phone, person holding smart phone at table, person at coffee shop holding phone, person logging into Twitter
July 13th, 2018
by Annie Shalvey

Twitter Wipes Millions of Fake Followers to Boost ‘Accuracy and Transparency’

Despite Twitter’s recent crackdown of fake user accounts and the millions of followers that were lost as a result, popstar Katy Perry remains the most followed person on the network.

  • Read more about Twitter Wipes Millions of Fake Followers to Boost ‘Accuracy and Transparency’
hand holding phone, hand holding smart phone, IG TV, Instagram TV, IG TV on phone
hand holding phone, hand holding smart phone, IG TV, Instagram TV, IG TV on phone
June 28th, 2018
by Annie Shalvey

Four Facts about Instagram’s New TV App

Have you considered how much television you’ve watched recently? Sure, you might not be sitting down on the couch with the remote control, but you’re more than likely still consuming videos digitally.

In recent years, digital alternatives to traditional TV have become increasingly popular. Between streaming services like Netflix and Hulu, and social networks like Facebook and YouTube, consumers have so many options for how they watch original content.

  • Read more about Four Facts about Instagram’s New TV App
professor, teacher, computers, Apple computers, desktop, man with arms crossed around torso, man smiling, Oscar Chilabato
professor, teacher, computers, Apple computers, desktop, man with arms crossed around torso, man smiling, Oscar Chilabato
June 28th, 2018
by Annie Shalvey

What Sets JWU’s Advertising and Marketing Programs Apart [VIDEO]

What’s the biggest skills gap for present-day advertising and marketing professionals? According to Johnson & Wales advertising and marketing communications professor Oscar Chilabato, it is digital marketing.

“The number one void for companies right now, in terms of their marketing and communications departments’ efforts, has been in the digital space,” he said. “Most companies, I would say probably one-third of all companies, are understaffed and underserviced in that space.”

  • Read more about What Sets JWU’s Advertising and Marketing Programs Apart [VIDEO]
May 23rd, 2018
by Emma Ruben

BS Digital Marketing & Social Media Degree: A Closer Look

With the marketing industry turning more towards digital day by day, Johnson & Wales University has taken the initiative to make sure students are well prepared for changing business needs that demand smart, savvy, and skilled social media managers. The JWU Online BS – Digital Marketing & Social Media bachelor’s degree program was designed through the collaboration of the College of Engineering & Design and the College of Business to bring the necessary technological skills into the business and marketing industries.

  • Read more about BS Digital Marketing & Social Media Degree: A Closer Look
Instagram, cell phone, login
Instagram, cell phone, login
May 22nd, 2018
by Annie Shalvey

Trend Alert: Instagram ‘Mute’ Function Allows Users to Customize Feed

Do you find that your Instagram feed gets clogged up with posts that you don’t always want to see? Maybe it’s an overzealous family member (we all have one!) or a brand that you love that just posts A LOT of content. Up until now, you really only had two options: either unfollow them or deal with their posts.

But this is 2018, and there’s a new solution: the mute button.

  • Read more about Trend Alert: Instagram ‘Mute’ Function Allows Users to Customize Feed
JWU Professor Oscar Chilabato to receive AAF 2018 Distinguished Advertising Educator award.
JWU Professor Oscar Chilabato to receive AAF 2018 Distinguished Advertising Educator award.
May 8th, 2018
by Emma Ruben

JWU Professor Named 2018 Distinguished Advertising Educator

Johnson & Wales University Associate Professor Oscar Chilabato will be honored at ADMERICA, the American Advertising Federation’s (AAF) national conference, for his 20 years of advertising education excellence. On June 9, 2018, the AAF will award Chilabato with the 2018 Distinguished Advertising Educator Award at the Hilton Chicago.

  • Read more about JWU Professor Named 2018 Distinguished Advertising Educator

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Student Success Stories
"The program has been great! I work full-time and complete my courses each semester without hassle."
  • Read more about Testimonial - Shanelle Groce - MBA
Shanelle Groce 17 MBA
"So far, I am blessed to have had very understanding and gracious instructors who have worked around my sometimes hectic work schedule."
  • Read more about Testimonial - Theresa Chance - Marketing
Theresa Chance 18 BS - Marketing
"They have an amazing reputation and produce world-class employees that are fitted with the right education to lead the workforce."
  • Read more about Testimonial - Kyle Fuller - MBA – Hospitality Management
Kyle Fuller 17 MBA - Hospitality Management
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