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Customer Retention Strategies: Building Loyalty in the Digital Age

If you’re looking to get into digital marketing, the most important skills...

Marketing vs Advertising – What are the Differences?

Considering a career in marketing or advertising? If you think the two concepts ...

Is Snapchat an Effective Social Media Platform for Businesses?

Like most prospective college students, you’ve probably heard of Snapchat....

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A large part of the shopping and purchasing experience is visual for consumers. ...

Digital Marketing 101: Your Complete Guide

Think about the course of your typical day. How many times do you engage with br...

5 Careers You’ll Be Qualified for When You Earn an MBA in Marketing

Marketing is a crucial discipline for businesses wherein MBA graduates seek ways...

Your Guide to Starting a Career in Advertising

In the ever-evolving advertising industry landscape, where creativity meets stra...

12 Essential Marketing Skills to Develop to Stand Out in a Competitive Field

A mix of hard and soft skills is necessary to succeed in marketing. While many p...

What is Cryptocurrency and How Does it Work?

Cryptocurrency is a hot topic these days, with tech gurus and novices alike gett...