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Relevant. Inspiring. Informed. Direct from the experts — our industry-experienced faculty and staff —these posts give you the insight you need to become knowledgeable in your career, a better online learner, and a leader in your field.

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Navigating the Digital Frontier: A Marketer’s Odyssey to Success

Considering a career in marketing? If so, having a solid understanding of the wo...

Customer Retention Strategies: Building Loyalty in the Digital Age

If you’re looking to get into digital marketing, the most important skills...

Decoding the Battle: Marketing vs Advertising – Unraveling the Key Differences and Effective Strategies

Considering a career in marketing or advertising? If you think the two concepts ...

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Like most prospective college students, you’ve probably heard of Snapchat....

How Visual Merchandising Serves as Marketing: Understanding the Impact Across Industries

A large part of the shopping and purchasing experience is visual for consumers. ...

Digital Marketing 101: Your Complete Guide

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5 Careers You’ll Be Qualified for When You Earn an MBA in Marketing

Marketing is a crucial discipline for businesses wherein MBA graduates seek ways...

Your Guide to Starting a Career in Advertising

In the ever-evolving advertising industry landscape, where creativity meets stra...

12 Digital Marketing Trends That Will Be Big in 2022

Digital marketing continues to evolve — not only year to year, but month to mo...