Bachelor of Science – Digital Marketing & Social Media

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Upcoming Start Dates

August 25

October 20

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JWU Online > Academics > Bachelor’s > BS Digital Marketing & Social Media

PROGRAM DETAILS

4 Years

to complete your degree

Online

career-focused curriculum

7 or 15

week course length

19:1

student to faculty ratio

Program Overview

The contemporary business world has an increasing need for professionals who can effectively comprehend, plan, and communicate brand messaging across various digital networks and platforms. Through targeted social media marketing courses, this online Bachelor of Science in Digital Marketing & Social Media degree prepares students with the knowledge to plan comprehensive social strategies — including SEO, content marketing, digital advertising and generative AI — analyze sophisticated data, and drive the online solutions necessary for success. This BS digital marketing and social media degree prepares you to establish new digital branding and take current brands even further.

This program is offered in collaboration with JWU’s College of Business.

What You'll Learn

Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
Analyze, evaluate and redesign existing digital marketing and/or social media strategies to optimize an organization’s online presence.
Provide data-driven solutions for the management of content in social media and online marketing campaigns.
Communicate complex data sets to both technical and non-technical audiences.

Take the next step in your digital marketing career with a Bachelor of Science in Digital Marketing & Social Media from Johnson & Wales Online. Start your application today.

Tuition & Fees

At Johnson & Wales University, we believe a high-quality education should help you reach for your career goals, not weigh you down with college debt. So we are constantly working to provide competitively priced college tuition.

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Online BACHELOR OF SCIENCE IN DIGITAL MARKETING & SOCIAL MEDIA Sample Courses

Coursework for your online digital marketing degree hospitality graduate certificate covers the essentials of digital marketing—from digital media planning and marketing analytics to search engine marketing and social media marketing to data-driven marketing and more. Take a look at some options of courses you could take.

Digital Marketing & Social Media Major Courses

Course Title
Influencer Marketing
Content Creation and Generative AI
Integrated Search Engine Marketing Campaigns
Market Research and Consumer Insights
Foundations of Web Design
User Experience and Content Design
Content Management Systems
Design for Video

Optional Applied/Experiential Learning

Course
College of Business Internship OR
Directed Experiential Education OR
College of Engineering & Design Internship

Please note that some courses may be 15 weeks long. For the most up-to-date and complete course listing information, as well as full course descriptions, visit our catalog.

Admissions Requirements

Ready to begin your BS digital marketing & social media degree? Johnson & Wales University is here to help. We start with a dedicated online admissions associate who will work with you one-on-one to answer all your questions and help guide you through the process. We cap it off with a free application.

If you’re ready for a degree that can position you for your next career move, click the button below to get started today!

Admissions

Why Johnson & Wales University?

Prepped for the Professional World

We work with industry-leading employers to ensure career-relevant curriculum is at the core of every educational experience we offer. And we pack each program with skill-building opportunities and experience-based learning to help you be career-ready upon graduation.

Personalized Support

We are committed to your success – both academically and professionally. From dedicated academic advisors to career services to tutoring help, we offer one-on-one support throughout your educational journey with us.

Learning on Your Schedule

We help working professionals like you overcome obstacles to learning. That means providing the flexibility of online degree programs as well as a range of student services to provide the tools and support you need to succeed in class and throughout your career.

Backed by Student Approval

Based on a 2024 EdSights survey of JWU Online students, three out of four students would recommend JWU Online to a friend. Most notably, JWU Online achieved a Student Voice Score (SVS) of 65, far surpassing the national private 4-year institution average score of 3. To learn more about our SVS, which measures our students' overall satisfaction with JWU Online, visit out EdSights Student Voice Score page.

A young man with one leg crossed working on a laptop with the following text overlapped: 3 out of 4 online students would recommend JWU Online to a friend, according to a 2024 JWU Online student survey conducted by EdSights

FAQs: Online Bachelor’s in Digital Marketing & Social Media

What careers can I pursue with this degree?

This degree can prepare you for a wide range of roles in the field of digital marketing, such as social media strategist, content creator, SEO specialist, digital campaign analyst, email marketing coordinator, and web analytics manager. The curriculum equips you to both craft and evaluate online strategies across platforms.

How does a digital marketing degree differ from traditional marketing degrees?

Traditional marketing focuses on pre-digital channels, such as print, TV, and radio. This digital marketing program centers strictly on online platforms. You’ll learn modern techniques like SEO, social media engagement, website UX, content marketing, digital ads, campaign analytics, and other essential skills for today’s digital-focused consumer landscape.

Are data and analytics a significant part of the degree?

Absolutely. The program emphasizes data-driven decision-making, teaching you how to collect, interpret, and communicate analytics to both technical and non-technical collaborators. This enables you to fine-tune digital strategies and evaluate performance effectively.

Will I learn to use industry-standard digital marketing tools?

Yes. This program immerses you in hands-on use of modern tools for social media management, content creation, SEO, email campaigns, and performance tracking. You’ll also explore widely used analytics platforms to inform your strategies. We are continually updating our curriculum to reflect the current applications and techniques for digital engagement.