The contemporary business world has an increasing need for professionals who can effectively comprehend, plan, and communicate brand messaging across various digital networks and platforms. Through targeted social media marketing courses, this online bachelor's degree in digital marketing and social media prepares students with the knowledge to plan comprehensive social strategies—including SEO, content marketing, and digital advertising—analyze sophisticated data, and drive the online solutions necessary for success. Bring advanced communication and technological skills to a variety of business sectors and industries with this marketing and social media degree!
Apply today! This program is launching in Fall 2018.
- Complete your degree in 4 years
- 11-week courses
- Competitive tuition
- Learn from industry leaders
- Career-focused curriculum
Upon completion of the program, graduates will gain the ability to:
- Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
- Develop, evaluate, and optimize web design and user experience.
- Provide data-driven solutions for the management of content in social media, online marketing campaigns.
- Communicate complex data sets to both technical and non-technical audiences.
- Benefit from our convenient online format, designed to fit your schedule
- Take advantage of multiple year-round start dates that allow you to begin when you are ready
- Participate in experiential education, which gives you real-world exposure
- Learn from faculty who are industry experts with years of professional experience
- Prepare for a variety of management and leadership careers in digital marketing and social media
While earning your digital marketing and social media bachelor's degree, you'll take major courses like:
- Digital Media Planning
- Search Engine Marketing
- Data-Driven Marketing
- Social Media Marketing
- Marketing Analytics
For more information, read the BS - Digital Marketing & Social Media program overview.
*Graduates of this program will earn a Bachelor of Science degree.