With Anthony Fruzzetti, Professor, JWU College of Hospitality & Business
Designed for creative and analytical thinkers alike, JWU Online’s Bachelor of Science in Marketing & Advertising empowers students to turn passions into careers through hands‑on learning in strategy, digital marketing, consumer behavior and more.
Students in the Marketing & Advertising program benefit from a curriculum that adapts to the rapidly evolving landscape of the industry. Students graduate with a blend of creative, analytical and business skills, preparing them to plan campaigns, build brands and measure performance across today’s digital marketing channels. Through expertly guided coursework, peer collaboration and mentorship from dedicated faculty, students develop the technical expertise and confidence needed to innovate and lead in a variety of marketing environments.
Learning From Industry Professionals
Professor Anthony Fruzzetti brings 25 years of experience at JWU, teaching courses such as Market Research and Consumer Insights and Global Strategic Marketing & Advertising. Fruzzetti teaches courses both online and in-person and leads the Business of Fashion Summer Study Abroad Program in Florence, Italy.
What sets JWU apart from other online schools is that our faculty are deeply engaged in the industry — they don’t just teach; they actively apply their expertise in the curriculum. JWU Online students value the flexibility and convenience of online education, and we are committed to providing instruction led by professionals who bring firsthand industry knowledge directly into the online classroom.
“The most important advantage of any JWU degree is that your faculty are actual practitioners of their discipline,” Fruzzetti notes. “Whether it’s explicit or implicit, that experience really is part of everything we do. Students want an efficient path to the finish line, but I hope that they’re happy that they’re getting [an education] that has been curated carefully by faculty who know what they’re doing and put extra effort into the courses they teach. When you combine that with small class sizes, engaging classroom time and experiential education experiences, you’ve got a winning formula.”
The commitment to student success is reflected in every aspect of the program, from thoughtfully crafted coursework to the ongoing support provided by the JWU community.
By engaging in a blend of self-paced assignments, interactive discussion boards and video presentations that allow for peer-to-peer feedback, students develop practical communication and analytical skills essential for today’s marketing and advertising landscape. This ensures graduates are not only well-versed in theoretical concepts but also confident in applying them in diverse professional environments.
Career Outlook
JWU graduates have landed roles across a myriad of occupations and industries, including advertising agencies, client and customer relationship management roles, research and insights and more. As Fruzzetti states, “The great part about careers in marketing and advertising is that these careers span all industries, from fashion, to food, and everything in between.”
Students in this program also benefit from the interdisciplinary nature of the College of Hospitality & Business and JWU’s longstanding history as a hospitality leader. Students have found their passions in the hospitality industry by running social media or managing advertising campaigns for local and national hotels and resorts.
According to the United States Bureau of Labor Statistics (BLS), Advertising, Promotions, and Marketing Manager jobs are projected to grow by 6% over the next 10 years — faster than the average growth rate for all other occupations. This makes a degree in marketing & advertising a smart investment.
AI & Marketing: Looking Ahead
AI is more than just a buzzword; it’s shifting the way we think, approach tasks and function in the workplace. In JWU’s curriculum, students learn how to effectively use AI tools to guide and assist them in tasks while teaching ethical AI usage through seamless integration into their coursework. “I give my students prompts that they can put into whatever AI engine they prefer as a way of enhancing their learning. It’s not just about the topic of the week, but about how to use AI as a tool to aid in learning,” Fruzzetti states. Demonstrating JWU’s commitment to lifelong learning, Fruzzetti recently earned a “Teaching with AI” credential from Harvard Business Impact.
Adjunct faculty of the Principles of Marketing course and Director of Enrollment Management for JWU Online Joshua McCarthy notes key changes that marketing professionals can expect to see: “Agentic AI is emerging as a game-changer, with autonomous agents handling end-to-end workflows — from planning and executing campaigns to adjusting budgets, generating variants, and optimizing in real time — while humans shift to strategic oversight, creative direction, and brand storytelling. Expect AI to become the invisible operating system for marketing, enabling optimization with massive gains in efficiency, one-to-one relevance and ROI. The key to success will be collaboration between AI and humans to keep marketing human-centered and effective.” As the marketing field continues to evolve with advancements in AI, JWU ensures students are equipped to navigate and shape this dynamic landscape.
Next Steps
Whether your goals are in digital marketing, data analytics, advertising, consumer insights or social media, JWU Online’s Bachelor of Science in Marketing & Advertising prepares you to turn your passion into a meaningful career across a wide range of industries.
Discover more about the program by filling out the request information form, submitting your free application or emailing us at [email protected]. Remember, we’re here to support you every step of the way.