With Dr. Stanley Klatka, Adjunct Faculty Member
In today’s digital environment, it’s more important than ever to have effective marketing strategies that allow you to stand out from competitors and expand your reach. At Johnson & Wales University Online (JWU Online) our Master of Business Administration in Marketing degree program helps students advance their skill set and gain practical, career-relevant insights that are applicable to different areas within the industry. Continue reading to learn more about this program and why it’s right for you.
Industry-Experienced Faculty
Our courses are taught by faculty with real-world experience in the industry, delivering their expertise and knowledge to students in the program. Dr. Stanley Klatka, Adjunct Faculty Member, shares how his professional experience informs his courses.
“I bring extensive industry experience and long-standing teaching experience to the classroom,” Klatka states. “My professional background includes leadership roles in global sales, marketing, licensing, brand development and export management. Throughout my career, I have also held senior positions such as Chief Marketing & Sales Executive, Vice President of Global Sales & Marketing, Director of Licensing and International Sales & Marketing Manager.
“In higher education, I bring over 30 years of classroom and online teaching experience as a business instructor. I have taught a wide range of undergraduate and graduate courses in marketing, management and international business. This background shapes how I teach. I connect theory to real business practice, helping students see how marketing concepts apply in actual organizational settings. Because I have worked across international markets and multiple industries, I emphasize practical problem-solving, strategic thinking, data-informed decision-making and the importance of understanding customers in both domestic and global contexts.”
Why JWU Online?
We prioritize flexibility for our students. All of our programs are delivered in a 100% online, asynchronous format — meaning you are not required to log in at a certain day or time for your class. But how do students learn marketing in an online format?
“Students engage with course materials such as readings, case studies, lectures, discussion boards and project-based assignments that allow them to apply concepts directly to marketing challenges,” Klatka notes. “The online format works especially well for marketing because it mirrors the way the discipline operates today.
“Modern marketing is highly digital, data-driven and collaborative. Students can analyze market trends, consumer behavior, digital campaigns, brand strategies and research findings in practical, interactive ways.”
At JWU Online, we strive to create an interactive environment for students ensuring they can connect and collaborate with peers through discussions, projects and other course assignments.
“My role is to make the online classroom engaging, clear and relevant. I draw on my experience in curriculum and online course development, as well as my use of learning platforms such as Blackboard Ultra, to present complex concepts in accessible, applicable ways. I also emphasize discussion, feedback and applied projects so students can connect marketing theory with current business realities.”
As an online learner, you can learn new concepts and gain a better understanding of the marketing industry while balancing your career and life responsibilities.
Program Highlights
Why is JWU Online right for your educational journey? “JWU’s Online MBA in Marketing stands out because it combines strategy, creativity, analytics and leadership in a way that is highly relevant to today’s marketplace,” Klatka notes. “The MBA’s strength is that it gives students both specialization and versatility. They develop expertise in creating customer value, building brands, understanding data and leading marketing strategy, while also gaining the broader executive perspective needed to contribute across an organization.
“Students learn to create marketing and branding strategies within the broader framework of business strategy, while leveraging traditional, digital and social media to influence targeted stakeholders.” In addition to the flexibility of the online learning format, our courses are designed to equip you with effective, strategic and impactful skills that are transferable to different career paths.
“Another major advantage is the program’s focus on practical career preparation,” Klatka explains. “JWU emphasizes career-relevant curriculum, skill-building opportunities and experience-based learning. Students also benefit from learning from expert faculty members with years of professional experience, which helps bridge the gap between academic concepts and real-world application.”
“My favorite part of the program so far has been applying coursework to real-world scenarios. For example, I’ve had discussion boards that ask us to relate and apply course concepts and materials to real life brands. It creates a more enriching environment, as I can truly apply the knowledge from the weekly readings directly into the assignments. It also allows me to think more critically and really conceptualize how businesses utilize marketing concepts to stand out in a competitive industry.” – Current JWU Online Student
Program Curriculum
Courses in the program focus on both business and marketing elements, with each course offering a different lens into the two industries. “Students in the MBA in Marketing program can expect a combination of core MBA coursework and specialized marketing study. Based on the program overview, the curriculum emphasizes leadership, communication, research, ethical decision-making and creating marketing and branding strategies.” Klatka shares different courses and learning experiences students can expect to take:
- Strategic Marketing
- Marketing Research
- Consumer Behavior
- Digital and Social Media Marketing
“The program focuses on helping students gather, interpret and analyze information to make sound operational and strategic decisions, while also preparing them to create effective omnichannel customer experiences and lead marketing initiatives in a competitive environment,” Klatka notes. You’ll gain strategies and insights to advance your skills as a marketer. Explore the full program curriculum for course descriptions and outcomes.
Career Outlook
Earning an advanced degree in marketing gives students the opportunity to enhance their expertise and gain a better understanding of industry trends, best practices and branding strategies. With different career opportunities available, students can select a path that best aligns with their interests and goals. Klatka notes different careers that students may pursue:
- Marketing Manager
- Brand Manager
- Product Marketing Manager
- Digital Marketing Manager
- Advertising or Promotions Manager
According to the Bureau of Labor Statistics, the job outlook for Advertising, Promotions and Marketing Managers is projected to grow 6% from 2025 to 2035. Klatka states, “Because the degree combines advanced marketing knowledge with broader business leadership skills, graduates may also move into senior roles such as Director of Marketing, Director of Business Development, Vice President of Marketing, or Chief Marketing Officer. In addition, the degree can support career growth in sales leadership, consulting, entrepreneurship and general management.” This highlights the wide range of professional opportunities that are available for graduates of the program.
Start your MBA in Marketing Journey Today
The Master of Business Administration in Marketing program can help you further advance your knowledge and skills within the rapidly evolving industry. To get started, simply complete our brief request information form, submit a free application or contact us directly at [email protected].