If you are creative and like the advertising aspect of business, then digital marketing careers may be right up your alley. Transitioning into the digital world of marketing is easier when you have a degree that shows potential employers or clients your knowledge, training and dedication. With a digital marketing degree, you can easily follow a number of career paths. What is digital marketing and what jobs can you get with a degree in that field? Here are 10 careers a digital marketing degree would support:
Marketing in digital forms typically revolves around content. As a content strategist, you will help brainstorm goals and determine the content marketing calendar for getting the content created for publication. You may be in charge of overseeing a number of project types, including website copy, ad copy, branded images, video marketing and more.
Content Strategists make, on average, $61,202 annually, according to PayScale.
Getting a website to rank well on a search engine is an important task for a company’s growth online. But SEO can be tricky with changing algorithms and in-depth optimization demands. As an SEO specialist, you will learn what helps search engines crawl your client’s sites and determine relevance.
Search Engine Optimization (SEO) Specialists average $45,686 annually, according to PayScale.
Email Marketing Specialist
With a strong background in digital marketing and the ability to create succinct marketing copy, you could get a job as an email marketing manager or specialist. You will need to understand contact segmentation and A/B testing among other email-specific marketing tactics. The job of the Email Marketing Specialist is to intrigue contacts and appeal to target customers. You will likely be in charge of content, email schedules, email analytics and more.
E-Mail Marketing Specialists average about $53,329 a year, according to PayScale.
Work as an advertiser or marketing manager for a company or at an agency. You can use your degree to help companies determine and implement their marketing strategy. A marketing manager is responsible for guiding the advertising and messaging of a company to align with company goals.
Average median pay for this career is $135,900 in the US, and the job is expected to grow at a fast rate of 8%, according to the Bureau of Labor Statistics.
Front- or Back-End Web Developer
With an understanding of digital marketing, you can get the certifications or training needed to be proficient in design and coding. Working as a front-end or back-end developer (or both as a full-stack developer) will allow you to work in a quickly growing industry with a lot of job openings. You can apply your creativity to putting into form the branded design and ensuring the continuity of the website (front-end developer work) or you can work on the technical hosting, servers, architecture and security of the website (back-end developer)
The average salary of a web developer is $73,760, according to the BLS, though back-end developers tend to make more. The job is projected to grow at a very fast rate of 13% over the next 10 years.
The online shop for a company is a very important part of operating online. The Ecommerce Manager is responsible for learning and implementing new strategies for online marketing. Aspects of the job may include advertising and updating website content for the online shop. Many companies are solidifying their online sales capabilities, so this job has a strong outlook for growth. Typically, the Ecommerce Manager will either work for a large company with a big online store or work for a web development company as part of the development team or as a freelancer.
Ecommerce Managers average $63,068 annually, according to PayScale.
Keeping customers happily browsing a website often comes down to the user experience (UX) design. Websites are specifically designed to be easy-to-navigate, clear, fast and attractive. The UX can hinge on how long things take to load, how poorly the design fits on a device screen (lack of responsive design) or how clunky the website search bar is. As a UX designer, it would be your job to make the browsing experience enjoyable and intuitive for visitors, while keeping designs inline with the branding and company direction.
UX Designers average $73,988 annually in the US according to PayScale.
There are a number of writing jobs you can get with your bachelor’s degree in Digital Marketing. If you like writing, you may want to add communication or English as a minor. A copywriter will craft the written content used for advertising, marketing, product descriptions, and websites. You could work as an in-house copywriter for a sole company or as a freelance copywriter for a variety of clients.
For writers and authors, the average national pay is $63,200. The growth rate isn’t expected to change much in the next 10 years, according to the BLS.
Web Analytics Director
If you like the tech side of marketing and business, then a web analyst position may be ideal. You will be able to establish data management procedures, examine data analytics, work on web integrity and outline server security.
The national average salary for a Web Analyst is $64,897, according to PayScale.
PPC Specialist or Manager
Digital advertising is a completely different world when compared to traditional advertising. Get your degree in digital marketing and you could land a job working as a Pay-Per-Click (PPC) Manager. You will be in charge of understanding digital advertising rates, tracking engagement and choosing the right keywords for a company to spend money on for their ads.
PPC Managers average $52,806 a year, according to PayScale.
If you’re interested in a career in digital marketing, learn more about earning a bachelor’s degree in digital marketing & social media. For more information, complete the Request Info form, call 855-JWU-1881, or email [email protected].