PROGRAM DETAILS
2 Yearsto complete your degree
Onlinecareer-focused curriculum
7 or 15week course length
19:1student to faculty ratio
Program Overview
Marketers embrace strategy, creativity, and analytics to create and deliver value propositions for businesses. The most competitive brands are the ones that build relationships with the target audience, one member at a time. That’s the promise of effective marketing.
With an MBA in Marketing from Johnson & Wales University, you’ll develop your leadership and business skills to excel in your career in marketing. Our Master of Business Administration in Marketing will give you the tools, strategies, and insights you need to embrace strategy, creativity, and analytics for valuable brand building opportunities for your organization — and leadership roles for you.
You’ll deliver interactive and omnichannel customer experiences that put customers at the center of all decisions — an integral part of many marketing functions. You’ll learn from expert faculty members with years of professional experience throughout the program.
This program is offered in collaboration with JWU’s College of Business.
What You'll Learn
- Gather, interpret and analyze research to inform decision-making at operational and strategic levels of an organization.
- Use advanced communication skills and awareness of cultural differences in global and domestic business interactions.
- Analyze problems from a diverse perspective, pose effective solutions and evaluate the impact of executive decisions.
- Assess and evaluate business entities taking into account cross-functional environments as they affect ethical decision making in domestic and global organizations.
- Create marketing and branding strategies within the framework of business strategy, leveraging traditional, digital and social media that influence targeted stakeholders.
Take the next step in your marketing career with an online MBA in Marketing from Johnson & Wales University. Start your application today.
Tuition & Fees
At Johnson & Wales University, we believe a high-quality education should help you reach for your career goals, so we are constantly working to provide competitively-priced college tuition.
Scholarships Available for Eligible Students
Resources for Paying for College
Scholarship Opportunities
Learn more about how you may qualify for a scholarship, including our 20% Graduate Success Scholarship.
Financial Aid Options
Applying for financial aid doesn’t have to be a chore. We can help. Explore all your financial aid options today.
Online MBA IN MARKETING Sample Courses
Coursework for your online marketing MBA covers a number of operational and leadership essentials for marketing. You’ll explore concepts for market penetration, product development, leveraging partnerships, different media marketing channels, revitalizing brands, marketing analytics, value propositions, and more. Take a look at some options of courses you could take.
Marketing Courses
| Course Title |
|---|
| Advertising and Promotional Strategies |
| Brand Management |
| Digital Analytics for Marketing Managers |
| Social Media & Internet Marketing |
MBA Core Courses
| Course Title |
|---|
| Global Economic Environments |
| Operations Management |
| Effective Leadership |
| Strategic Marketing |
Business Foundations Courses
| Course Title |
|---|
| Business Fundamentals |
| Quantitative Methods in Business |
NOTE: With regards to Business Foundation courses, upon receipt of your transcripts, your prior coursework will be evaluated to determine the ability to waive out of these two courses. If you need to complete one or both of the foundation courses, you may take these courses as part of your program or test out of these courses via exam. Your dedicated admissions associate will discuss with you the option that will work best for you.
In addition, please note that some courses may be 15 weeks long. For the most up-to-date and complete course listing information, as well as full course descriptions, visit our catalog.
Admissions Requirements
Ready to begin your Master of Business Administration with a concentration in Marketing? Johnson & Wales Online is here to help. We start with a dedicated online admissions associate who will work with you one-on-one to answer all your questions and help guide you through the process. We cap it off with a free application and no GRE or GMAT requirements.
If you already hold an undergraduate degree and you’re ready for more, click the button below to get started today!
WHAT CAN YOU DO WITH AN MBA in Marketing DEGREE?
Your JWU Online MBA with a concentration in marketing offers the executive-level insights into branding and marketing needed to pursue leadership roles throughout the marketing world.
Whether you are looking to advance or start your marketing management career, this program can help you prepare for the following roles:
- Marketing Manager
- Search Marketing Strategist
- Market Research Analyst
- Public Relations Manager
- Business Intelligence Analyst
- Advertising and Promotions Manager
In addition, you can explore Lightcast’s Career Coach tool to discover career paths that value your expertise in marketing. To learn more about how we collect employment data on our graduates, visit our Lightcast & Career Coach page.
Why Johnson & Wales University?
Prepped for the Professional World
We work with industry-leading employers to ensure career-relevant curriculum is at the core of every educational experience we offer. And we pack each program with skill-building opportunities and experience-based learning to help you be career-ready upon graduation.
Personalized Support
We are committed to your success – both academically and professionally. From dedicated academic advisors to career services to tutoring help, we offer one-on-one support throughout your educational journey with us.
Learning on Your Schedule
We help working professionals like you overcome obstacles to learning. That means providing the flexibility of online degree programs as well as a range of student services to provide the tools and support you need to succeed in class and throughout your career.
Backed by Student Approval
Based on a 2024 EdSights survey of JWU Online students, three out of four students would recommend JWU Online to a friend. Most notably, JWU Online achieved a Student Voice Score (SVS) of 65, far surpassing the national private 4-year institution average score of 3. To learn more about our SVS, which measures our students' overall satisfaction with JWU Online, visit out EdSights Student Voice Score page.
Career Coach
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