Career Outlook For – Marketing Manager
Marketing managers are responsible for planning, coordinating, and creating promotional content to raise awareness – and, thus, revenue – for the brand(s) they represent. In addition to managing their own teams, marketing managers often work alongside the creative, sales, and financial departments to meet their organization’s goals. According to the Bureau of Labor Statistics, a bachelor’s degree in marketing, promotions, or advertising is expected, as is work experience in one or more of these areas. Knowledge of digital marketing and advertising increases a marketing manager’s competitiveness and compensation in the job market.
Number of jobs, 2012: 216,000
Projected job growth, 2012-2022: 12%
For more information, visit this career’s summary on the Bureau of Labor Statistics website.
Dave Campopiano ’07
Director of Marketing, New England Revolution
BS Sports/Entertainment/Event Management
How does your background in marketing relate to your daily nonprofit responsibilities?
My background in marketing has helped me perform a lot of my daily responsibilities, especially media planning. Having prior experience for an advertising company allows me a better understanding of what to look for now as an advertiser. I am able to identify what types of media work and the type of consumer to target.
Describe how your JWU experience prepared you for success.
The coursework and staff at Johnson & Wales played an important part in preparing me for the “real world.” Having them share their experiences in the field that I hoped to break into was invaluable. I learned several skills (SWOT Analysis, Marketing Mix, and Budgeting) that I still use on a daily basis in my current job.
What advice would you give to someone who is looking to pursue a career in the marketing field?
My first piece of advice is to gain as much experience as possible while you are still in school. You more than likely won’t land your “dream job” upon graduation, so it is important to build your resume and learn a skillset while you take the steps necessary to achieve your ultimate goal.
When you are gaining experience, take the extra steps to make sure people remember you at every position you hold. Simple things like coming in early and staying late, researching industry trends, and being proactive go along way.
Finally , build your network whenever possible. I remember the professor during my first Freshman intro class of college telling us that it’s not always what you know, but who you know. He was correct!
