Bachelor of Science – Marketing
to complete your degree
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To stand out in today’s crowded marketplace, effective marketers need to be innovative thinkers who understand brand, focused strategists who execute on message and with precision, and nimble communicators who are able to navigate various platforms. Through your studies, you will hone your skills and develop expertise in consumer behavior, marketing analysis, strategic marketing, marketing communications, international marketing, marketing technologies, and more. Prepare for careers in product development, digital marketing, sales management consumer insights, social media marketing, and other professional marketing roles.
This degree program requires at least two full years of full-time work experience beyond the date of high school graduation or completion.
Ready to take the next step? Start your application today.
This program is offered in collaboration with JWU’s College of Business.
WHAT YOU’LL LEARN
Upon completion of the program, graduates are expected to:
- Apply the major concepts, skills and values of marketing in business situations.
- Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.
- Use decision-support tools to resolve contemporary business issues using ethical business practices.
- Analyze research and use critical thinking to identify and recommend appropriate solutions for client/brand marketing challenges.
- Develop branding and marketing strategies that are ethically sound and align with business objectives for local, national and global brands.
WHY EARN YOUR MARKETING DEGREE ONLINE WITH JWU?
- Benefit from our convenient online format, designed to fit your schedule
- Take advantage of four convenient start dates that allow you to begin when you are ready
- Participate in experiential education, which gives you real-world exposure
- Learn from faculty who are industry experts with years of professional experience
- Prepare for a variety of management and leadership careers in marketing
While pursuing your online degree in Marketing, you’ll take major courses like:
- Consumer Behavior
- Global Strategic Marketing
- Marketing Research
- Product & Brand Management
- Social Media Marketing
- And More
*Some courses may be 16 weeks long.
What Can You Do With This Degree?
Want to explore careers in this field? Through Lightcast’s Career Coach tool, you can browse careers by degree program and get research-backed information on various industries. You can also take an in-depth assessment to determine career suggestions based on your personal interests.
FOCUS YOUR STUDIES WITH A MINOR
To complement their degree programs, students may declare a minor in Human Resource Management.
Be sure to ask us how you can incorporate an HR minor into your studies!
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