FAST FACTS

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4 Years

to complete your degree

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8-week

course length*

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15:1

student to faculty ratio

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95.4%

career outcomes rate

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100% Online

career-focused curriculum

Interested in event management? Gain the skills and insight you need to succeed in the multibillion-dollar sports, entertainment, and event management industry with this bachelor’s degree from Johnson & Wales University. You’ll acquire a strong business foundation to fuel your career in this fast-moving field, and then build upon that knowledge with advanced coursework in such areas as media literacy, ticketing methods, venue management, and negotiations and agreements. In addition, the program allows you to specialize your studies in major elective classes that will directly impact your chosen career path, such as professional sports management; event planning within the corporate, nonprofit, and hospitality industry; sports and entertainment marketing; tournament management; concert and event production; and more.

This degree program requires at least two full years of full-time work experience beyond the date of high school graduation or completion.

Ready to take the next step? Start your application today. 

This program is offered in collaboration with JWU’s College of Hospitality Management.

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WHAT YOU’LL LEARN

Upon completion of the program, graduates are expected to:

  • Apply the major concepts, skills and values of the sports, entertainment and event management industry by integrating the concepts of marketing, finance, operations and ancillary services in the management of a range of events.
  • Communicate effectively to diverse audiences, purposes and situations in a variety of contexts within the sports, entertainment and event management industry.
  • Use decision-support tools to solve problems and facilitate organizational processes by applying critical thinking and ethical problem solving to management decisions within the sports, entertainment and event management industry.
  • Analyze and apply the process of negotiations within the sports, entertainment and event management industry. 
  • Demonstrate leadership skills and adapt them to a diverse global market in the sports, entertainment and event management industry.

WHY PURSUE YOUR DEGREE WITH JWU?

  • Benefit from our convenient, online format
  • Apply learned techniques in real-world scenarios and projects
  • Complete electives and requirements from a broad variety of courses
  • Learn from experienced instructors who help you connect theory with practice
  • Begin coursework in your major during your freshman year

Course Highlights

During our online Sports, Entertainment, Event — Management bachelor’s degree, you can choose major courses such as:

  • Professional Sports Management
  • Sports and Entertainment Marketing
  • Concert and Event Production
  • Weddings & Ceremonies
  • International Exhibitions & Events
  • Athletic Coaching and Administration
  • And more

*Some courses may be 16 weeks long.

View complete course information for the program.

What Can You Do With This Degree?

Want to explore careers in this field? Through Lightcast’s Career Coach tool, you can browse careers by degree program and get research-backed information on various industries. You can also take an in-depth assessment to determine career suggestions based on your personal interests.

Discover Career Coach

FOCUS YOUR STUDIES WITH A MINOR

To complement their degree programs, students may declare a minor in Human Resource Management.

Be sure to ask us how you can incorporate an HR minor into your studies! 

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Upcoming Start Dates

Mar

11

Undergraduate

May

06

Undergraduate

Jul

01

Undergraduate

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