The Boston Bruins are competing in the Stanley Cup Finals for the third time this decade as they battle the St. Louis Blues for the National Hockey League championship. The Bruins swept the Blues for the Stanley Cup in 1970 as Bobby Orr scored his iconic “flying goal” to cap the series. This series is much different as both teams are evenly matched and the series looks to be one that may go the full seven games.
Recently, JWU signed a five-year agreement with TD Garden and Boston Bruins, owned by Delaware North, to be The Official Education Partner of the Boston Bruins and TD Garden. This historic partnership exposes students to unique learning opportunities with top-tier hospitality and sports/event/entertainment organizations, highlighting the value of a JWU education offers. In addition, the 50,000 employees of Delaware North worldwide are eligible for a partner tuition benefit so that they can pursue their educational goals with JWU. The partnership truly is a win-win for these well-respected and world-renowned institutions.
Personally, I spent over 25 years in professional hockey in both the National and American Hockey Leagues and worked closely with the Boston Bruins while marketing director for the Providence Bruins. I have friendships with Boston Head Coach Bruce Cassidy, who spent eight years in Providence and Jay Leach, who is currently the P-Bruins head coach. Additionally, John Ferguson, Boston Bruins executive director of player personnel is a close ally and has spoken at many JWU classes in the Sports, Entertainment and Event Management major. I know firsthand that what they are feeling in these playoff days is both gut-wrenching, as well as rewarding.
The Bruins winning the Stanley Cup would bring a third title to Boston in the last 12 months, as the Boston Red Sox (2018) and New England Patriots (2019) won the World Series and Super Bowl, respectively. It would also be the twelfth major sports title in nineteen years for Boston, a feat no other city can lay claim to.
You can be sure that JWU, a true partner both on and off the ice, will be rooting the Bruins onto a Stanley Cup victory!
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