In the ever-changing industry that is advertising and marketing, the need for knowledgeable and creative employees is predicted to grow 10% over the next decade. The JWU Online Advertising & Marketing Communications bachelor’s degree program provides a mixture of strategic marketing and media education, while allowing students to explore their personal passions and interpretations within the industry through elective options and/or internship opportunities.
What do Advertising & Marketing Communications Students Study?
Students enhance their creative and strategic skills through fully online courses that communicate the importance of every aspect of the advertising industry. Students will also become immersed in topics such as consumer behavior, qualitative and quantitative research methods, media planning and buying, and how to best communicate through advertising, public relations, sales promotion, and internet marketing.
While pursuing your online degree in Advertising & Marketing Communications, you will take major courses like:
- Creative Concepts and Strategy
- Public Relations and Corporate Communications
- Integrated Marketing Communications
- Media Strategy
- Brand Marketing
- And More
What Career Opportunities are Available to Advertising & Marketing Communication Graduates?
Graduates of our Advertising & Marketing Communications bachelor’s degree will be well vetted on the ins-and-outs of the advertising industry and ready to take on the various business, management, and corporate positions in the field, such as:
- Research strategist
- Public relations strategist
- Account executive
- Media planner
- Search marketing strategist
Students in this online program will be exposed to major concepts, skills, and values of the advertising industry and will learn how to communicate strategically and creatively to diverse audiences, purposes, and situations.
Want to learn more about earning your Advertising & Marketing Communications bachelor’s degree with Johnson & Wales University’s College of Online Education? For more information, complete the “Request Info” form on this page or call 855-JWU-1881.